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For over two decades, Kristen has been guiding brands to embrace their true identity. And Elevate it. After All, being unaplogetically yourself is your greatest strength.
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An award-winning brand and creative director, educator, and advocate, Kristen thrives on disrupting the ordinary.
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She leads teams to think like strategic rebels—breaking barriers, rewriting the rules, and delivering designs that don’t just look good but ignite real change to grow business.
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Kristen combines big-picture thinking with a clear sense of what’s possible, turning bold ideas into innovations that aren’t just refreshingly daring—they’re doable.
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With a career built on leveraging design thinking to drive growth and impact, Kristen has left her mark on industry giants like Disney, Sundance, Amazon, Sephora, Target, Newell Brands, Walmart, Yankee Candle, Costco, and Simon & Schuster.
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As a leader, she pairs creative vision with resilient determination—empowering brands to embrace their most authentic selves and make some noise.
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As the founder of Paper Rowte, a brand development, education, and advocacy firm for professional athletes in women's sports, Kristen is committed to brand sovereignty, discovering clarity, and shaping culture through strategic design.
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