Be Distinctive Every Day.



For over two decades, Kristen has been guiding brands to embrace their true identity. And elevate it. After All, being unaplogetically yourself is your greatest strength.

An award-winning creative director, educator, and advocate, Kristen thrives on redefining boundaries and pushing beyond the expected.

She leads teams to think like strategic rebels. Breaking barriers, rewriting the rules, and delivering designs that don’t just look good, but drive meaningful change and business growth.

Kristen combines big-picture thinking with with a pragmatic approach, turning bold ideas into actionable innovations that are as daring as they are achievable.

With a career built on leveraging design thinking to create growth and impact, Kristen has worked with industry giants like Disney, Sundance, Amazon, Sephora, Target, Newell Brands, Walmart, Yankee Candle, Costco, and Simon & Schuster.

As a leader, she pairs creative vision with unwavering determination, helping brands embrace their most authentic selves and make a real impact.

As the founder of Paper Rowte, a brand development, education, and advocacy firm dedicated to talent in women’s sports and entertainment, Kristen is passionate about brand sovereignty and driving cultural change through foundational brand strategy and design.

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