For over two decades, Kristen has helped brands clarify who they are and translate that clarity into strategy, expression, and systems that endure. Being unapologetically yourself isn’t just your greatest strength; it’s an ownable strategic advantage that drives culture, connection, and enterprise.
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Kristen is an award-winning brand and creative director, educator, and advocate working at the intersection of identity, authorship, and long-term brand stewardship.
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Her work spans consumer products, retail, entertainment, and publishing, connecting brand strategy, visual identity, and consumer experience. Partners include Disney, Sundance, Amazon, Sephora, Target, Newell Brands, Walmart, Yankee Candle, Costco, and Simon & Schuster.
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Today, Kristen is the Founder + Principal of Rowte, a foundational brand development and governance firm guiding athletes and artists to become the authors, owners, and long-term stewards of their brands. Her Sovereignty Brand System, translates identity into positioning, expression, and enterprise pathways, aligning teams and helping talent build enduring ownable value beyond performance.
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Alongside her practice, Kristen teaches in the School of Visual Arts’ Masters in Branding program, supporting Semiotics of Social Movements and thesis development. She guides students to articulate a clear point of view grounded in their values, beliefs, and lived experience, emphasizing the ethical and cultural responsibility of design and strategy.
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Across her work with brands, talent, and students, the through-line is consistent:
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Align Self.
Author the Work.
Practice Sovereignty.
Build in Service of Good.
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